Google’s Mobile-friendly Algorithm

Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies.

Announced over a month ago, the “mobile friendly” algorithm update will have what Google calls a “significant impact” on mobile search results worldwide. On April 21 and rolling out over the following week, Google will begin to give a ranking performance boost to sites that provide searchers with a positive mobile experience.